PASCAL GHANNAM CV ...
EDUCATION
2002-2004 Masters degree in Marketing -Graduate School of Management - Troyes, France.1998-2002 Four year university degree in corporate law - Strasbourg, France.
WORK EXPERIENCES
JANUARY 2007 TILL NOVEMBER 2008 DUBLIN, IRELAND
MARKETING STRATEGIST - MSN, MICROSOFT CORP.
MARKETING STRATEGIST - MSN, MICROSOFT CORP.
Online Marketing:
· Creation of online communication and search and display marketing campaigns on MSN and Windows live Search for high spending customers
· Responsible for creating and coordinating emailing shots and newsletters.
Strategic planning:
· Creation and development of an online strategic marketing acquisition plan for the French and UK markets.
· Developing metrics to measure growth and performance of the planned strategy.
Trade marketing:
· Responsible for coordinating trade shows and specific marketing events.
· Participating in the launch of Microsoft Analytics for the French market.
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SEPTEMBER 2005 TILL JANUARY 2007 DUBLIN, IRELAND
ONLINE MARKETING STRATEGIST - ADWORDS, GOOGLE INC.
ONLINE MARKETING STRATEGIST - ADWORDS, GOOGLE INC.
Online Marketing:
· Creation of online communication and search and display marketing campaigns on Google and Google’s affiliate network.
· Creation, planning and execution of email shots and newsletters.
CRM management:
· Creation of customer satisfaction surveys.
· Responsible for collecting, analyzing and suggesting ongoing improvements based on customers’ feedback.
Marketing studies:
· Responsible for conducting ongoing competitive studies on the Arabic market.
· Responsible for conducting studies in order to give strategic recommendations to extend support to new countries.
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APRIL 2005 - SEPTEMBER 2005 DUBLIN, IRELAND
MARKETING CONSULTANT FOR DOME TELECOM- O2 INTERNATIONAL
MARKETING CONSULTANT FOR DOME TELECOM- O2 INTERNATIONAL
Search Engine Marketing:
· Creation, monitoring & refining of Search and Display Pay per Click campaigns for Google AdWords and Microsoft AdCenter.
· Creation, monitoring & refining of Search and Display Pay per Click campaigns for Google AdWords and Microsoft AdCenter.
Web 2.0:
· Participation in forums, blogs and online communities in order to identify opinion setters and get a genuine feedback on the advertised products.
Website deployment:
· Optimization of the website www.1call.ie for the organic search results on the 3 main search engines: Google, Yahoo! and MSN.
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FEBRUARY 2004 TILL MARCH 2005-BEIRUT, LEBANON
MANAGER OF C.D.S LEBANON. COMPANY SPECIALIZED IN EVENTS PLANING.
MANAGER OF C.D.S LEBANON. COMPANY SPECIALIZED IN EVENTS PLANING.
Product management:
· Refining and extension of the range of services.
· Creation and development of tailor-made events specifically targeted for the Lebanese market
Management:
· Management of 3 salesmen and 2 webmasters
· Organization and conduction of periodical team meetings
· Bi-monthly one to one meetings.
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SKILLS
LANGUAGESEnglish Fluent, obtaining of the TOEIC: 845/990
French Bilingual
Literary Arabic Native language
SOFTWARE
Very good knowledge of:
- Microsoft pack office: Word, Excel, Access, PowerPoint and FrontPage
- Webmarketing softwares: Google AdWords (Google AdWords Professional certificate);Yahoo! Search Marketing; Msn AdCenter (AdExcellence certification)
- Tracking software: Google Analytics, Microsoft Analytics.
- Web design: HTML, Dreamweaver
Certificate in Web Design at Dun Laghaoire College
ACTIVITIES
SPORTSport Practice of Taekwondo during 7 years.Running (Dublin Marathon and half marathon in 2007)
DRAMA
Courses at the National Performing Art School
Here You can download my CV on the english language or on the french language Top of the page