PASCAL GHANNAM CV ...


Here You can download my CV on the Pascal Ghannam english language or on the Pascal Ghannam french language

EDUCATION

2002-2004      Masters degree in Marketing -Graduate School of Management - Troyes, France.

1998-2002      Four year university degree in corporate law - Strasbourg, France.

WORK EXPERIENCES

JANUARY 2007 TILL NOVEMBER 2008 DUBLIN, IRELAND
MARKETING STRATEGIST - MSN, MICROSOFT CORP.

Online Marketing:

· Creation of online communication and search and display marketing campaigns on MSN and Windows live Search for high spending customers
· Responsible for creating and coordinating emailing shots and newsletters.

Strategic planning:

· Creation and development of an online strategic marketing acquisition plan for the French and UK markets.
· Developing metrics to measure growth and performance of the planned strategy.

Trade marketing:

· Responsible for coordinating trade shows and specific marketing events.
· Participating in the launch of Microsoft Analytics for the French market.


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SEPTEMBER 2005 TILL JANUARY 2007 DUBLIN, IRELAND
ONLINE MARKETING STRATEGIST - ADWORDS, GOOGLE INC.

Online Marketing:

· Creation of online communication and search and display marketing campaigns on Google and Google’s affiliate network.
· Creation, planning and execution of email shots and newsletters.

CRM management:

· Creation of customer satisfaction surveys.
· Responsible for collecting, analyzing and suggesting ongoing improvements based on customers’ feedback.

Marketing studies:

· Responsible for conducting ongoing competitive studies on the Arabic market.

· Responsible for conducting studies in order to give strategic recommendations to extend support to new countries.

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APRIL 2005 - SEPTEMBER 2005 DUBLIN, IRELAND
MARKETING CONSULTANT FOR DOME TELECOM- O2 INTERNATIONAL

Search Engine Marketing:

· Creation, monitoring & refining of Search and Display Pay per Click campaigns for Google AdWords and Microsoft AdCenter.
· Creation, monitoring & refining of Search and Display Pay per Click campaigns for Google AdWords and Microsoft AdCenter.

Web 2.0:

· Participation in forums, blogs and online communities in order to identify opinion setters and get a genuine feedback on the advertised products.

Website deployment:

· Optimization of the website www.1call.ie for the organic search results on the 3 main search engines: Google, Yahoo! and MSN.

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FEBRUARY 2004 TILL MARCH 2005-BEIRUT, LEBANON
MANAGER OF C.D.S LEBANON. COMPANY SPECIALIZED IN EVENTS PLANING.

Product management:

· Refining and extension of the range of services.
· Creation and development of tailor-made events specifically targeted for the Lebanese market

Management:

· Management of 3 salesmen and 2 webmasters
· Organization and conduction of periodical team meetings
· Bi-monthly one to one meetings.

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SKILLS

LANGUAGES

English Fluent, obtaining of the TOEIC: 845/990
French Bilingual
Literary Arabic Native language

SOFTWARE

Very good knowledge of:
- Microsoft pack office: Word, Excel, Access, PowerPoint and FrontPage
- Webmarketing softwares: Google AdWords (Google AdWords Professional certificate);Yahoo! Search Marketing; Msn AdCenter (AdExcellence certification)
- Tracking software: Google Analytics, Microsoft Analytics.
- Web design: HTML, Dreamweaver

Certificate in Web Design at Dun Laghaoire College

ACTIVITIES

SPORT

Sport Practice of Taekwondo during 7 years.Running (Dublin Marathon and half marathon in 2007)

DRAMA

Courses at the National Performing Art School



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